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Celebrating our Anniversary

Ten years ago... Joe Du Bois and Jane Avery-Du Bois teamed up with Marc Lubin and opened a Trek Concept store in the new Coconut Point Mall in Estero Florida.  Their mission was “to energize people with our passion for cycling both in and outside our business.  Through quality products, superior customer service and unique opportunities we aim to be the hub of the cycling community."

The strategy paid off, leading them to open a second store in neighboring Naples in 2008 and 5 more Trek Bicycle Stores across Florida.  The stores have made a big impact in the cycling community getting 115,000 customers on 50,000 bikes! 

 Here are just some of the accolades the stores have been awarded over the past decade:

5 time award winner - Top 100 NBDA (National Bicycle Dealer Association) Bike Shop
4 Years consecutively selected by NBDA as one of America’s Best Bike Shops
#3 Electra Dealer in 2016
#5 Trek Dealer in 2016

Looking forward the Trek Bicycle Store will continue to offer the best bikes in the world and invest in the sport of cycling.  We will continue to support local cycling advocacy initiatives, sponsor clubs and events and lead safety and skills workshops.

 We hope to see you on a ride soon!


Jane Avery-Du Bois, Gary Fisher, Joe Du Bois, Marc Lubin cira 2007

Current Day

Joe Du Bois, Frank Schleck, Jane Avery-Du Bois at Trek World 2011

Accepting Top 5 Dealer Award at Trek World 2016